Founded by Bethan, a rural māmā of 3 young kids. A nurse, a lover of culture, people and this beautiful whenua of aotearoa. Local Labels started as a little local side hustle for friends and family, however i quickly discovered that i loved creating products for you, establishing and fun online community and learning all things business. So i'm now shooting for the stars.

We don't want local labels to only be a store that sells luxury labels and planners. I'm also diving into research on how to make life easier and reduce mental load in this fast paced, overstimulated world.